Masato Nakamura, QSC+mV
Artist’s book
Our engagement
Curatorial development, follow-up of design & production process, distribution, promotion.
Content description
In an extension of his 2001 Venice Biennial pavillion for Japan, Masato Nakamura has produced 1000 sets of plastic, accordion-style screens emblazoned with those ubiquitous – cheery, yet insidious – harbingers of American capitalism, The Golden Arches. A criticism of corporate culture in a convenient, collapsable form!
The formula-like title QSC+mV is a clever play on a McDonald’s mantra: “Quality, service, and cleanliness makes value.” Decorate your dinner table for a happier meal…
Technical description
Finish: Paperback - loose pages
Number of pages: [unpaginated]
Dimensions: 21 x 15 cm
Release date: 2001
ISBN: 72191986
Nur code: Art, Conceptual
Publisher: Imschoot, uitgevers